Cisco

User Experience Standards

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Strategy

Background

Cisco's User Experience Standards team publishes interaction design and visual design specifications for use within over 50 Cisco applications and products, and provides reusable components that are implemented to this specification. Cisco is introducing a new unified cross-device/cross-platform look and feel. I was brought in to help update the specification and component library to reflect the improved direction.

Design

Build

Cisco

Executive Thought Leadership / Office of the President

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Strategy

Background

Cisco's Executive Thought Leadership (ETL) site is used to showcase high value content published by Cisco's executive team. The interactive multimedia, research and white papers provided by the site are valuable to executive decision makers trying to determine how to use internet technology to transform their businesses. The ETL website suffered from a lack of coherent information architecture and visual hierarchy.

Design

Build

Google

Interaction Design

 

Google Maps Hover/Click Wireframe

Strategy

Background

The Google Maps UED team had acknowledged that the existing framework was beginning to see the strain of an expanding feature set that was unplanned for in the initial interaction design. New directions needed to be iteratively explored and tested in the usability lab.

Design

AGIS.com

Information Architecture and Interaction Design

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AGIS.com Homepage Sketch
AGIS.com Homepage Wireframe
AGIS.com Homepage Redlines
AGIS.com Homepage Visual Design
AGIS.com Homepage Website

Strategy

Background

AGIS was transitioning from a network of small regional web sites to a nationwide portal providing comprehensive eldercare information.

Design

Seagate

Information Architecture

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Seagate Digital Needs Sitemap
Seagate Security Wireframe

Strategy

Background

Seagate had recently redesigned and restructured their public web site, focusing primarily on delivering product related information. It was identified that there was increasingly a need to publish content that supports feature marketing.

Design

Citrix

Visual Design

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Citrix Emergency Workplace Sidebar Visual Design Exploration
Citrix Emergency Workplace Sidebar Visual Design Exploration
Citrix Emergency Workplace Sidebar Visual Design Exploration
Citrix Emergency Workplace Sidebar
Citrix Emergency Workplace Administration

Strategy

Background

Citrix Advanced Solutions Group is charged with integrating technology from new Citrix acquisitions, while tying together existing Citrix technology to create new product offerings. Emergency Workplace creates a shared workspace that employees can access from any computer.

Design

Yahoo!

Feature Cues

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Yahoo! Shopping UK Feature Cue
Yahoo! Finance Feature Cue
Yahoo! Health Feature Cue

Strategy

Background

Previous data-driven marketing experiments had proven that marketing efforts intended to drive engagement by educating users about new or improved product features were significantly more successful when the message was seen as contextual and relevant to the users' task.

Objectives

Design

Build

Yahoo!

Asset Management

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Strategy

Background

Over the years, Yahoo!'s marketing managers have developed various ad-hoc link trading systems. Customer Contract Strategy created the Network Integration program to standardize and manage these systems.

Objectives

Build

Success

Yahoo!

Toolbar Microsite

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Strategy

Background

As a result of log analysis, the Toolbar team had learned that although they have been successful driving new installs of the Toolbar, many users were going "inactive", and not using their Toolbar after it had been installed. Also, marketing resources were challenged to communicate the convenience with which Toolbar allows for navigating to Yahoo! properties.

Objectives

Design

Build

Yahoo!

What's New? Research

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Strategy

Background

Market research had determined that users would be highly interested in being notified about new Yahoo! products if the information was relevant and not overly intrusive. Our group decided to more thoroughly prototype several concepts that came from this research. These prototypes were then tested in the usability lab.

Objectives

Design

Yahoo!

New User Program

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Strategy

Background

A previous pilot project for new Yahoo! users had demonstrated that acquisition messages were being sent to new Yahoo! users for several weeks after they were likely to become engaged in new products. Specifically, high conversion rates were only seen during the first two weeks after registering with Yahoo!.

Objective

Build

Yahoo!

Small Business

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Strategy

Background

Yahoo! Small Business had engaged Optimost for optimizing landing pages for search engine marketing (SEM) drivers.

Objectives

Design

White Horse

Cisco Engagement

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Strategy

White Horse is an interactive agency based in Portland Oregon. I was hired by White Horse to represent the agency onsite at Cisco. I was instrumental in working with White Horse to propose and scope Cisco projects. I was responsible for ensuring White Horse designers and engineers were fully trained on Cisco's web guidelines and UED process.

Klein Design

Web Development

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Build

Designed and implemented Web sites (using HTML, CSS, JavaScript and PHP), email blasts and Flash presentations. Klein Design is a highly productive and creative small graphic design shop in Los Gatos, CA.

DeAnza College

Website Redesign / System Administration

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Strategy

Background

The DeAnza College website is created by a large number of authors. When I joined De Anza there were no processes or systems in place to organize this information and present it in a way that is relevant to the students, faculty and other users of the website.

Design

Build

Social Venture Partners

Web Development

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Strategy

Social Venture Partners is an international network of non-profit fundraising organizations.

Build

Lutris

XMLC Standards

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Background

Lutris, Inc. was a startup interactive agency in Santa Cruz, California that built customized web applications using their open source Java/XML application server product known as Enhydra.

The primary innovation brought to web application development by Enhydra was a clean separation of presentation layer from the other layers of the application. This is what made cutting edge interactivity that Lutris was known for possible.

Build

customatix.com

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Background

Customatix was a group of inspired shoe guys out on the cutting edge of made-to-order mass customization of athletic shoes. Their collaboration with Lutris to create Customatix.com resulted in an exciting web application that was a crucial progenitor to wildly successful products such as Nike iD.

Every aspect of nine styles of shoes was customizable, allowing for literally billions of trillions of combinations of unique shoes created by the customer.

Build

Adobe

Adobe.com Redesign / Partners Extranet

 

Design

Build